When beginning a new relationship with a PPC account, be it established or built from scratch, one of the most important things to manage is your bidding. How will you wrangle your new keyword friends and get them to perform to the best of their ability?
Google is always happy to provide you with plenty of tools and suggestions for what to do, but the options can be overwhelming at times. So lets break down your three main choices – Conversion Optimizer, Bid Strategies, and Automated Rules – so that you can identify what matters most to you and your accounts.
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