Couple of Years ago, when you built a website for your company, you didn’t expect millions of strangers to just visit it, did YOU? Instead, you used other traditional marketing strategy and assets to grab a people attention to your website and spread the URL or link wherever you could.
Sometimes people checked it out, and if they were interested in your content and trusted you enough, maybe they even stayed a while or purchased your products or services.Or if other related companies found your content useful, it was possible they liked their website to yours, in exchange for your liking back to them.
This linking takes place in the hope of creating more “Like value”, greater search engine optimization, and more website traffic. The Like is the wordless nod of support in a loud room.
Like it or not, a computer program may know you better than do your colleagues, your family and even your spouse.
Today, the like is more important than “link”. Getting people to your website may help them learn about your company and may be even buy your goods or services, but getting them to like you on Facebook does two essential things that will contribute to long-term success.
First, when people use the like function, they allowing you to have a conversation with them on Facebook, unless you break their trust and they unsubscribe. Second, it introduces and endorses you to every one of the user’s friends.
The average person on Facebook has 150 friends, so with every like, you’re exposing your brand to another 150 potential customer, or more. Can you imagine if every time one person visited your website, he or she shared that fact with 150 of his or her friends?
The same phenomenon is true for follower on twitter, subscriber on YouTube or your blog, and other social media channels.
Simply produce, the more likeable content that will increase number of people seeing your content will grow overnight.
There are long lasting effect of the like in Facebook SEO, once you received a like in your brand page, that person friends circle will easily locate you in Facebook future searches.
Imagine you sell children bicycle and your one of your customer liked your product in Facebook fan page and they wrote a testimonial for your brand page in future your customer relatives or friends will quickly see their endorsement, which will prove to be powerful advertisement.
Keeps the Community Fresh with attention grabbing content– New likes and followers are new people to the community. They help to grow fan base, their responses encourage others to respond and they are more likely to actually comment, re-tweet, share etc. New fans and followers are new hope for any business.
Exposure from Virility– on Facebook new likes often show to their other friends, they come up as recommendations in the sidebar, and the fan page gets more exposure.
Fan Turnover– If we’ve learned one thing from Facebook and their edge rank, it’s that there is a serious fan turnover rate in social media.
Future Potential for Business– If you have a good system of building a relationship with new followers and fans, every new like is something to celebrate.