About Twitter Ads
You may see different kinds of ads on Twitter, such as: Promoted Tweets, Promoted Accounts, and Promoted Trends. These are clearly marked with a “promoted” icon. You can interact with promoted content in much the same way as organic content. If you follow, favorite, or Retweet content on Twitter, including promoted content, your followers may see your name associated with that content.
Why you see certain Twitter Ads
Your interactions on Twitter, the information you provide at registration, and our relationships with ad partners all help make promoted content more relevant for you.
When you use Twitter to follow, tweet, search or interact with Tweets, we may use these actions to tailor Twitter Ads for you. For example, when you search for a specific term, we can show you promoted content related to that topic. We also might tailor ads using your profile information or location, which may be based on your mobile device location (if location features are turned on) or your IP address. This helps us show you local ads and other ads that you might prefer.
Twitter may also tailor ads based on information that our ad partners provide us, like browser-related information (a browser cookie ID), a mobile device identifier, or a hashed email address. This helps Twitter display ads about things you’ve already shown interest in from brands and businesses that you may like. For example, if you’ve already visited the website of a flower shop, or signed up for their newsletter, you might see an ad on Twitter from that flower shop. We don’t share your private, personal information with advertisers to make this happen. Learn more.
About tailored ads
We work with ads partners to bring you more useful and interesting advertising content. We may do this based on information that ads partners share with us. We hope that this increases the usefulness of Twitter Ads for you.
Here’s one way it would work. Let’s say a flower shop wants to advertise a Valentine’s Day special on Twitter. They’d prefer to show their ad to floral enthusiasts who subscribe to their newsletter. To get the special offer to those people, who are also on Twitter, the shop may share with us hashed emails from their mailing list. We can then match that to a hash of emails that our users have associated with their accounts in order to show them a Promoted Tweet for the Valentine’s Day deal on Twitter.
Another way this works is when a person visits the flower shop’s website. In that case, the shop may share with us browser-related information (a browser cookie ID) that we can then match to an account that may receive the Valentine’s Day offer.
It’s up to you
If you do not want Twitter to match your account to information shared by ad partners to tailor ads for you, you can uncheck the box next to “Promoted content” in your account settings at any time:
When you uncheck this box, Twitter will not match your account to information shared by ads partners to tailor ads for you. This means we would not match your account to information shared by ad partners, including browser-related information, mobile device identifiers, and email hashes, to tailor ads for you. This is the only place you’ll need to disable this feature on Twitter.
In addition, Twitter supports Do Not Track (DNT). When you have DNT enabled in your browser, Twitter does not match your account to browser-related information to tailor ads for you. Get more information on DNT, including how to enable it in your browser.
On your mobile device, you may also have a “Limit Ad Tracking” setting (on iOS devices) or a setting to “Opt out of Interest-Based Ads” (on Android). If you enable these settings, Twitter will not tailor ads for you by matching your device to app information from ad partners.
You might also find these FAQ’s helpful.