It is very important to update your websites and blogs on a regular basis in order to stay high ranked in search engines. They love when you add new content so they could index your pages and make them available for search. The same applies to your readers who expect new information on the topic.
You should always think on a quality of your content. Try making it closely related to your niche. This will also improve your search rank position and attract more targeted visitors. Also keep in mind that the more diverse your content is the more traffic you receive.
Website content management is a huge part of Internet marketing knowledge. Someone prefers to write articles for website or blog himself, someone likes sharing syndicated content. May be a good and balanced mixture of both is what an effective content strategy should be.
You obviously need unique and high quality content and this is how you get it: by creating it yourself. But you also need regular updates with diverse content and this is where you use syndicated content.