Google Adsence Data breakdowns

Divide your data to better understand your performance at a more granular level.
  • Time: View activity by days, weeks, or months. Or, just use the date range at the top of the account to view a specific time period. You can also compare one date range to another.
  • Channels: Channels are now split into URL channels, for tracking by areas of your site, and custom channels, for more flexible tracking.
  • Sites: See data for domains and subdomains, including estimated earnings, ad requests, and more. Learn more
  • Owned sites: View data for the domains and subdomains that are listed in your Owned sites list. Learn more
  • Ad types: Learn how often text ads, image ads, rich media ads, and link units appear on your pages.
  • Ad networks: See data for Google certified ad networks, including estimated earnings, ad requests, and more.
  • Ad sizes: See what sizes of ads perform well for your site.
  • Bid types: See how advertisers are paying for the ads on your site — cost-per-click or cost-per-thousand impressions.
  • Targeting types: Learn how ads are matched to your pages — through contextual or placement targeting.
  • Products: If you’re earning with AdSense in multiple ways — with AdSense for content and AdSense for search, for example — see how these different products contribute to your overall earnings at a high level.
  • Ad units: View performance for individual ad units you’ve customized. (Available for ad units created after November 2007.)
  • Countries: Shows performance broken down by the country of visitors that have viewed the ads on your site. Only available when viewing reports by ad type, bid type, and targeting type.
  • Platforms: Shows data broken out into by device
    • Desktop: all traffic coming from desktop users
    • High-end mobile devices: includes smartphone devices such as Android phones
    • Tablet: all traffic coming from tablet users
    • Other mobile devices: includes low-end and mid-range phones

    View your data in any of these ways, and then break it down further by adding multiple dimensions to your reports. Learn more about adding dimensions.


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