- Improve the design of your website so that it is visually appealing and not cluttered with large amounts of text.
- Implement user-friendly website navigation that is clear and easy to follow. Avoid navigation bars that have endless drop down options. Think simple, clean, effective.
- Place easy next steps to follow which invite users to navigate through your website and opportunities to convert by accessing a piece of larger content.
- Use attractive fonts, colours, videos and pictures that make your content attractive and interesting.
- Offer a great experience for users providing the latest content that they are looking for on the industry trends or challenges that your customers are facing.