What you probably don’t know is, how Google attributes conversions to Direct Traffic
. Direct traffic is a SEO killer
which I have said and proved several times through various case studies and conversion segments
For all the avid readers of my blog, this is an old news. So what is the new news then?
Google attributes conversions to direct traffic in 2 ways.
1. In case of non-multi channel funnel reports in Google Analytics, the conversion is attributed to the previous non-direct campaign/source if there is one. For example:
2. In case of multi channel funnel reports in Google Analytics, the conversion is attributed to the direct traffic (provided direct traffic is the last interaction) even if previous campaign/source is non-direct. For example:
Read more: http://www.optimizesmart.com/secret-direct-traffic-google-analytics/#ixzz3l7WMGR2F